Our cup runneth over.

4 Apr


193477_10150235033152788_734497787_8369859_7087843_oDency Alannah Serrao of SIES has just uploaded this charming picture of a themed rickshaw running around in Bandra.

It just occurred to me that we are about to be deluged with a tsunami of ‘cupping’ in Indian advertising and marketing.

It may be late enough for my brain to be addled enough, but I can’t resist: a Indian bra brand should quickly go global with a impossible-to-deny brand line: There aren’t too many with two world cups.

Jokes aside, Dhoni just gifted Pepsi a desperately needed shot in the arm. Given that Coke takes the all things bright, beautiful and true note, the clean, brilliant and all-too-real triumph of the World Cup is squarely in Dhoni’s …. and Pepsi’s hands.

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