17 Feb

The challenge of motivation.

16 Feb

How great thinking conceives of itself.

12 Feb

While renewing my subscription, I came upon the Economist describing itself:
"Published since September 1843 to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress. "

I would like to pull off one of those exquisite encapsulations of a brand before I die.

Ronak rights a write.

6 Feb

Ronak Shetty decided it was high time he restarted writing a blog, and indeed, do it right: start a blog on issues weightier than Manchester United and soccer.
Not that Man U and soccer are not weighty issues. To devotees. Both are important parts of a religion that has its own deities, doctrines, code of honour, fervor and fanatics. I understand that for a Man U believer, there is a heaven and a hell too; heaven being winning a match, hell being losing to Arsenal.
But that is besides the point?
Ronak has commenced his ‘serious’ writing with a blogpost on Viktor Emil Frankel’s take on the meaning of life. This is as fabulous as it is reckless; if you are going serious, go all the way and start with ‘the meaning of life."
I was struck with his courage.
The man is a professional: he showed his blog to me for a suggestion here and a suggestion here. Like a true writer, he ignored as many suggestions as he incorporated. I don’t mind. The idea is to find Ronak’s tone of voice. Not mine.
He has done a superb job if I may say so. I am an advertising copywriter, not a Pulitzer or Booker Prize winner. As many enthusiasts there are about my writing, I remind myself that I am an advertising copywriter.
For another of my blogs, I will hold forth on the glory of being an advertising copuwriter. Not for a moment do I shortchange myself or copywriting.
But this blog is about Ronak. And I wish your writing Godspeed, Ronak. May the page rise up to meet you.


12 Jan

Zoom ….. swish …. broom.

4 Oct

Not a part of the original design my foot.

To be Discontinued.

15 Sep

One always has to know when a stage comes to an end. If we insist on staying longer than the necessary time, we lose the happiness and the meaning of the other stages we have to go through.

Closing cycles, shutting doors, ending chapters – whatever name we give it, what matters is to leave in the past the moments of life that have finished.

Did you lose your job? Has a loving relationship come to an end? Did you leave your parents’ house? Gone to live abroad? Has a long-lasting friendship ended all of a sudden?

You can spend a long time wondering why this has happened.

You can tell yourself you won’t take another step until you find out why certain things that were so important and so solid in your life have turned into dust, just like that.

But such an attitude will be awfully stressing for everyone involved: your parents, your husband or wife, your friends, your children, your sister.

Everyone is finishing chapters, turning over new leaves, getting on with life, and they will all feel bad seeing you at a standstill.

Things pass, and the best we can do is to let them really go away.

That is why it is so important (however painful it may be!) to destroy souvenirs, move, give lots of things away to orphanages, sell or donate the books you have at home.

Everything in this visible world is a manifestation of the invisible world, of what is going on in our hearts – and getting rid of certain memories also means making some room for other memories to take their place.
Let things go. Release them. Detach yourself from them.

Nobody plays this life with marked cards, so sometimes we win and sometimes we lose.

Do not expect anything in return, do not expect your efforts to be appreciated, your genius to be discovered, your love to be understood.

Stop turning on your emotional television to watch the same program over and over again, the one that shows how much you suffered from a certain loss: that is only poisoning you, nothing else.

Nothing is more dangerous than not accepting love relationships that are broken off, work that is promised but there is no starting date, decisions that are always put off waiting for the “ideal moment.”

Before a new chapter is begun, the old one has to be finished: tell yourself that what has passed will never come back.

Remember that there was a time when you could live without that thing or that person – nothing is irreplaceable, a habit is not a need.

This may sound so obvious, it may even be difficult, but it is very important.

Closing cycles. Not because of pride, incapacity or arrogance, but simply because that no longer fits your life.

Shut the door, change the record, clean the house, shake off the dust.

Stop being who you were, and change into who you are.

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